Hi, I'm Isa Filizola

Hi, I’m Isa, a brand strategist turned product designer. After nearly a decade building customer-centric, high engagement brand experiences in the media and tech industries, I’m now channeling that context into product design. I know how to translate customer emotion into user experience, how to zoom out to systems and in to pixels (all the details!), and how to collaborate across teams and departments to make products make sense.

Portfolio

My Projects

My Product Design projects. From research to full prototypes.

Bookluv

The book-tracking app for your heart

Bookluv is a reading tracker app for avid readers. Its main goal is to be simple and intuitive, combining organizing features with social ones. It lets users rate books, write reviews, and organize their virtual bookshelves.

BLwi3BLui2

Groof

Groomed to Pawfection

Groof makes it easy for pet owners to book online grooming appointments with speed and convenience—while ensuring every dog enjoys this experience filled with care and comfort.

groof6groof2

Academics

Education & Certifications

2012-2016

Bachelor of Communication (Advertising)

Veiga de Almeida University
Brazil

2024-2025

POSTGRADUATE IN PRODUCT DESIGN

UniMinas
Brazil

Work

Relevant
Experience

2023

Market specialist (research)

Cognizant
Hungary

Led market and user research initiatives that directly supported strategic business improvements.

2021

DATA ANALYST

Cognizant
Hungary

Analyzed user data to identify opportunities for improving content quality and overall user experience.

2019

DIGITAL MARKETING ANALYST

Ediouro Publisher
Brazil

Created and managed platform-appropriate content to drive audience growth and interaction.

Scroll to Top