Groof

Groof’s all about being known for top-notch dog bathing and grooming. It aims to offer pet owners an easy and efficient way to book services online, while also ensuring every pet gets plenty of care and expert attention.

Problem

Users face difficulties when searching for reliable grooming services online.  It’s common to find businesses with few or negative reviews, no photos of the location or service results, and incomplete descriptions of services and their prices. A weak online presence, with outdated or nonexistent social media profiles, creates insecurity and makes decision-making harder. Additionally, booking appointments is often slow and inefficient, frustrating users who expect a quicker, more streamlined process.

Solution

Groof aims to become a reference in dog grooming and bathing services by offering a personalized user-centered experience for pet owners. The platform is designed to address key usability pain points by structuring content in a clear and accessible manner. Information about services, professionals, pricing, scheduling, and availability will be centralized and intuitively organized, reducing cognitive load and minimizing the need for external contact. This approach enhances user trust, streamlines decision-making, and supports a seamless end-to-end booking experience.

Discovery

Research

A preliminary study was conducted with four participants, all of whom are dog owners. The research combined both quantitative and qualitative questions to explore user habits and perceptions regarding grooming services. Here are some other key takeaways:

Pain Points

  • Credibility: Low number of available reviews about the services. Negative reviews that affect user trust. Lack of media showing service results.
  • Information: Missing detailed descriptions of the services offered. No clear or accessible pricing information.
  • Digital Presence: Little to no online presence. Outdated or nonexistent social media profiles.
  • Usability / User Experience: Booking process via messaging apps is slow and inefficient. Users depend on human assistance for information and scheduling.

Asumptions

  • Conformism with the existing market options
  • User experience: acceptable, but not satisfying or pleasant.
  • Recurring demand: pet owners frequently seek grooming services.
  • Digital presence: businesses with a strong online presence are preferred.
  • Online reputation: high value placed on digital image and reviews.

  • Traditional contact: phone calls still used due to unclear online information.

Competitor Analysis

  • PetSmart US
  • PetsAtHome UK
  • Petz BR
  • Cobasi BR

Personas

Empathy Map

User Flow and Site Map

I created a user flow to simulate the appointment booking process on the website, along with a site map to provide a full overview of its content and structure.

Wireframes

Focused on the essentials—layout, structure, and user interaction—the wireframes were designed to create an intuitive experience from the start, helping pet owners easily find what they need and connect with the Groof concept.

User Interface

Here are some high-fidelity prototypes that combine visuals and content to clearly communicate the core concept.

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